Marketplace Digital Sales
BrandOn Group is an Italian tech company founded in 2012 by e-commerce expert Paola Marzario. It was established as an enabler for company sales in online marketplaces (B2B). Then BrandOn Group created other business lines dedicated to direct sales to consumers (B2C) through marketplace stores, digital eCommerce consulting services aimed at individual brands, and training on the world of marketplaces.
Since 2012 BrandOn Group has provided its client companies access to the main marketplaces, adapting the digital sales strategy to the needs of each individual client: focusing on one or more geographies, on selective (i.e. by invitation) or open marketplaces, on both generalist or vertical (i.e. specialised in specific product categories) marketplaces.
Thanks to a decade of experience and its proprietary technological platforms, BrandOn Group implements the strategy by rapidly activating all the operational processes required to give visibility to brands, products and companies in the most visited digital showcases.
In 2022, the acquisition of the French company ASD enabled BrandOn Group to consolidate the B2C positioning and expertise, increase its presence and coverage in European marketplaces, and double revenue by triggering important industrial synergies between marketplaces, suppliers and products.
With two Italian head offices– onein Naples and the other in Milan – and two in France, and thanks to the range of its services, today BrandOn Group is a key player both in Italy and across Europe, managing a portfolio of over 6 million references on more than 45 international marketplaces, with a focus on the Sports, Beauty & Cosmetics, Fashion, Home & DYI, Food, Baby, Toys, Media Electronics, Business & Industrial sectors.