Professional and revolutionary products based on natural cosmetics

I.C.O.N. is a firm that has revolutionized the world of hairdressing in recent years. It was founded in 2002 by two experts in the sector, Chiara and Jorge Rubín, -creative director and CEO, respectively-, with the aim of creating a company that manufactured unique products and exceptional concepts.

Since its birth, the brand has managed to gain a foothold in the professional world thanks to its wide range of innovative and avant-garde products, becoming today a benchmark in the professional hairdressing market.

I.C.O.N. products are forged from organic ingredients, totally natural and in whose development use only totally sustainable resources, which makes them favorable for the environment while respecting the nature of the hair to the maximum. 

Throughout its almost 20 years of age, the brand has proven to be able to adapt to the new times and even anticipate market changes, both in terms of trends, concepts or use of new materials and new technologies in its processes, which favor, not only the effectiveness of the final product, but also of the entire production process.

I.C.O.N. has multiple product lines focused on different types of hair, ranging from shampoos, conditioners, treatments and styling products, to coloring. The philosophy and commitment of the brand with the care of the environment and the protection of the hair, is reflected in the components they use for the manufacture of their products. Therefore, I.C.O.N. guarantees that these are free of antioxidants, have no sulfates or parabens and are made with recycled materials. All its products are sustainable, are made with essential oils and are safe for hair color, providing vitamins to nourish it and combat aging. In addition, all its products are of vegetable origin.

Being products based on natural cosmetics, they do not cause allergic reactions or damage to the scalp, their effects are long and lasting.

The brand is available for sale in, which holds the official I.C.O.N. Spain store, I.C.O.N. salons and associated online stores. 

I.C.O.N. has a wide variety of lines and products, available for all hair types. On the one hand, its Hydration line, with the INNER treatment, offers results from its first application. It is ideal for regenerating and recovering damaged and battered hair. It is intended to repair hair by preventing frizz, leaving it shiny, moving and looking healthy.

On the other hand, the brand has developed the Drench moisturizing shampoo that moisturizes the hair in depth from the inside to the outside. It is a product of daily use, ideal to start in the I.C.O.N. world. For strong, full-bodied hair, the firm introduces India Hairyurvedics, a line of daily care products consisting of shampoo, conditioner, oils and styling. An option for complete hair care. This line is born from the inspiration of Ayurveda, a series of healing practices and essential oils such as Argan, moringa and amber 

For those hairs that need a deeper repair, I.C.O.N. has launched several regimedy lines for every need: Hydration Regimedies, Detox, Antioxidant, Anti-frizz, Organic, Cure, MR. A and Purelight.

I.C.O.N. products have a great success in the market, both by professionals and by private users who have tried them and are no longer looking for other brands.

Much of the success of the firm is based on the nourishing, moisturizing, antioxidant and soothing properties of all its products, which provide extra luminosity to the hair. In addition, I.C.O.N. has complete product lines for each type of hair: smooth hair with breaks, easy frizz, curly hair difficult to tame, dyed hair that needs specific color care, bleached hair that needs extra hydration ... All types of hair have a place in the I.C.O.N. family, which, in addition, offers a guarantee of professionalism.



Vídeo Recogida Premio

Vídeo Testimonio