For Publishers by Publishers, Refinery89 is an innovative AdTech leader dedicated to transforming the advertising ecosystem through its tech and people.
Hugo Welkers, co-founder and CEO
Their journey began in Amsterdam back in 2018 out of the frustration of not finding a suitable ad-tech partner that operated with a publisher’s interests in mind. As publishers themselves, they decided to make a change and took matters into their hands to develop the best-in-class ad monetization solutions for digital publishers.
Since then, they have moved their HQ to Madrid and quickly climbed to the top of the game, helping publishers skyrocket the quality and distribution of their ad inventory to maximize revenue.
Refinery89 offers programmatic advertising technologies that grant publishers competitive advantage via easy onboarding, a transparent dashboard, and continuous improvement on the distribution of their ad inventory. With their award-winning Ad Management solutions, such as Single Tag, Refinery89 has positioned itself as one of the main players in the AdTech market, to the point of becoming, as they explain, the #1 Publisher Network in Europe and LATAM.
As a Certified Google Publishing Partner and a member and licensed vendor in the IAB Transparency & Consent Framework, Refinery89 continues advocating for publishers putting their needs first by developing innovative, user-centric, and transparent solutions that lead them to generate more revenue.
Helping their partners through a personalized service has become an essential part of Refinery89’s DNA. They have a team of account managers who speak their publishers’ languages and take special care of them by analyzing, comparing, and defining what type of ads are the best for their websites to increase profits.
Additionally, they work with advertisers and agencies, helping these reach the right audiences at the right time with their groundbreaking Interest Driven Targeting Technology.
Refinery89 strives to stay at the forefront of current trends and create new solutions that deliver value to both publishers and advertisers. They look forward to continuing making a difference in the digital ecosystem with the most advanced technologies and finest experts to provide results that achieve excellence and growth.
