The intelligent CRM that helps hotels know, connect with, and retain their guests
Victor Forés, CMO and Guillem Moll, COO
Fideltour has been awarded the European Technology Award 2025 in the CRM category for its contribution to the digital transformation of the hotel industry. The Spanish company, based in Mallorca, has developed a guest relationship platform designed exclusively for hotels, combining data intelligence, automation, and user experience to enhance guest loyalty and boost direct sales.
In a market dominated by generic solutions, Fideltour was founded with a clear purpose: to build a CRM made by and for hoteliers. Its mission is simple yet ambitious—to help hotels know their guests better, connect with them in a more meaningful way, and strengthen loyalty while reducing dependence on intermediaries.
The key to Fideltour’s success lies in its ability to centralise all guest information within a single system. This unified view enables hotels to personalise communication, improve the guest experience, and increase profitability. Today, more than 1,000 hotels rely on Fideltour, which has already processed over €100 million in transactions, reflecting its strong impact and the confidence of the hospitality sector.
The company understands that in the era of data, information alone is not enough—it must become actionable insight. Fideltour’s intelligent CRM allows hotels to identify their most profitable guests, analyse which campaigns perform best, and anticipate future bookings. What was once available only to major hotel chains is now accessible to independent hotels and mid-sized groups.
Taking a step further, Fideltour is evolving towards a Customer Data Platform (CDP) model. This next-generation technology connects data in real time from multiple sources—such as booking engines, websites, social networks, and PMS systems—and activates it through automated, predictive, and personalised interactions. It allows hotels to anticipate guest behaviour, deliver the right message at the right moment, and tailor experiences dynamically.
Beyond technology, Fideltour focuses on humanising data. The platform helps hotels remember meaningful details—preferred room types, anniversaries, or stay habits—that turn service into genuine hospitality.
With its innovative approach and deep understanding of the hotel industry, Fideltour empowers hotels to regain control of their guest relationships and grow through loyalty, not just sales.
